Company: ARNO GB
The core of this project was to present Adidas Boost in an iconic and desirable manner for the major launch. Graphic design played a key role in achieving a strong standout and communicating Boost to appeal to a core of ‘Young London’ consumers who are very focused on fashion. My role within the design team involved brand and graphic communication, taking ownership of the space on a full pillar area within the Size? store in Carnaby Street, London. This was one of the key areas treated as a Boost experiential concept to maximise impact. Working on the project provided an opportunity to develop my teamwork and communication skills further, and working under pressure to deliver the requirements.
Credits: Richard Crammen, James Cutler, Nikki Waterman
Image: James Cutler
BEHIND THE DESIGN
Story of the process and ideas behind the design
The winning design was installed at Size? Carnaby Street, London for the key Adidas Boost launch.
Images: ARNO GB